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01/10/2009

Biante reaches for the Skyline

Biante Model Cars are pleased to announce sponsorship of the Supercheap Auto Bathurst 1000, with naming rights of the famous Mt Panorama Skyline – Biante Skyline.

 “The Supercheap Auto Bathurst 1000 is an iconic event and there isn’t a more recognisable section of the circuit than Skyline,” Biante Model Cars CEO Chris Roche stated today.

“Biante have only recently re-entered the V8 Supercar Diecast Model Market, and there is no better way to let our fans know that we are back, than to support such a fabulous event and famous stretch of bitumen.”

In addition to the Supercheap Auto Bathurst 1000, Biante will also partner with V8 Supercars Australia at the newest addition to the calendar – the Sydney Telstra 500 – through the Biante Beasts of Bathurst, a collection of classic Australian race cars and bikes, all with Bathurst heritage.

“Biante Model Cars is not only about the current crop of V8 Supercars, but the cars that made the sport what it is today. The Sydney Telstra 500 will expose a number of people who wouldn’t normally know or understand motorsport, to our sport. To be able to present some of the history of motorsport and Bathurst to them – and to our regular supporters – was an opportunity Biante couldn’t let pass,” Mr Roche concluded.

V8 Supercars Australia Chief Operating Officer Shane Howard said Biante was a welcome addition to the growing portfolio of individual events sponsors.

“Biante is a household name in our sport with its amazing replicas of signature racing cars from all eras and most recently that of V8 Supercars,” Mr Howard said.

“To have Biante join us at these premium events is an example of two great companies joining for mutual benefits in exposure and widening the market for both organisations.

“Having the Biante Beasts of Bathurst as one of the many additional entertainment options at the Sydney Telstra 500 is also a great coup for what is going to be a magnificent event.

“We welcome Biante to the family and look forward to a long and successful partnership.”

The 2009 Supercheap Auto Bathurst 1000 will run from October 8 – 11.

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