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Biante's branding gets a makeover
After ten years as one of Australia’s leading diecast model car manufacturers, Biante has unveiled a new brand identity that represents a significant milestone in the company’s history.
“We believe that hitting the ten year mark is a significant step in the company’s history, and as such, it deserved to be recognised. We have a number of exciting releases and announcements to make in the coming months and we thought it was timely to give the company a fresh new look,” said Biante CEO, Chris Roche.
“In an increasingly competitive marketplace our brand needs to stand out from the crowd and I believe our new identity is just what's needed for Biante.”
A new logo with softer typeface has been designed for Biante, and the colour red has been maintained from the existing branding.
Designed in-house, the new logo holds true to the existing heritage of the brand, but at the same time introduces an element of speed that reflects the pedigree of the models Biante produce.
“We aim to continue producing the best diecast replicas of cars that have a place in Australian motoring history – this is a further example of our commitment to continue striving to produce the best product we can,” added Mr Roche.
The first public appearance of the new Biante logo will be the next round of the V8 Supercar Championship Series at Sandown Raceway in Melbourne, with Biante sponsored team cars sporting the new look.
Advertising and product packaging will also reflect the new branding over the coming months, and the Biante Touring Car Masters racing series will also be treated to the new makeover.
